Celina Mercado

My name is Celina Mercado, and I am a second-year graphic design student. I've always had a big interest in art and design. I love everything about it, colour, patterns, textures, shapes, lines... the endless possibilities. My passion for design grows day-to-day and I am constantly working on my skills.

Editing my clothing collection, adding colour to my makeup looks, curating my tattoos to a theme, making beaded jewelry for my loved ones, collecting cute things and trinkets to display in my room, taking pictures of my friends and family... these are all forms of art to me, and I hold them dear to my heart.

Gameability is a non-profit organization. Their motto: "Gaming Without Limits."

challenge

To design a brand identity for a conceptual or existing charity.

solution

Gameability is inspired by the charity AbleGamers, which aims to make video games accessible and playable for people with disabilities.The colour palette for this brand identity is simple and soft, to demonstrate a welcoming and friendly feeling for potential donors and clients.Rounded edges were a key part of creating the logo design for this charity to continue emphasizing the softness Gameability demonstrates.

themes

art direction, graphic design, brand identity and design

creative team

Celina Mercado

design

mockups

Slow Growers is a plant product company specializing in fertilizers.

challenge

To design a logo of an animal for a conceptual brand of any kind using a quadradius process and grid systems.

solution

With just a sprinkle of Slow Growers fertilizer, your plants and garden will be sure to grow much faster and healthier. Their products are gentle and affordable and the company prides themselves in honesty and kindness.Slow Growers get their name from their logo being a sloth, a species that is well-known for slow movements due to their extremely low metabolism.The colour palette and overall theme of this brand are composed of neutral and earth tones to align with the products Slow Growers sell.

themes

art direction, graphic design, layout design, brand identity and design

creative team

Celina Mercado

design

mockups

Ease Banking is made for seniors. Straight to the point, and accessible for all.

challenge

To create a simple banking app for a senior citizen or their caregiver. Our mission was to give our clients peace of mind that their finances are in order and not difficult to manage.

solution

A simple and easy-to-use banking app that does not require heavy knowledge of navigating digital software. Large text, high contrast, and rounded design elements were crucial in this design project to demonstrate a friendly and comfortable atmosphere for our elderly clients.Ideation and research were crucial concepts of this project. It helped us to generate ideas and problems that we could empathize with for our target audience.

themes

art direction, graphic design, ui layout design

creative team

Celina Mercado and Alyza Servida

design

HiChew is a well-known, delicious, chewy candy brand from Japan.

challenge

To design a counter unit for a product sold in bar form that self-locks (no glue) and merchandise at least four facings of the product.

solution

Bringing both a familiar and new concept to the brand of HiChew, eye-catching graphics were an important part of the overall design that would attract any demographic.The Flavour Explosion enhances the existing concept of HiChew — fun, flavourful and bright. White Skittles for Pride Month was an inspiration for the Mystery Edition dieline design and had its own take. They still include the same flavours that consumers know and love, but with a different look!

themes

art direction, graphic design, packaging design

creative team

Celina Mercado

design

Structure Magazine is full of the hottest and best trends for your home.

challenge

To create an editorial magazine spread using grids to lay out all the elements.

solution

Structure Magazine focuses on interior design and home decor. It focuses on the current trends of the times and highlights only the best design choices that their readers could consider for their own homes.The colour palette includes both cool and warm tones that accommodate the articles' themes and photographs. Typefaces also include sans serif and serif fonts to contribute both modern and vintage touches.The articles' concepts included in this magazine are all of interest to the creative team. To add more of a personal touch, the photographs of the crystals were also taken by the creative team.

themes

art direction, graphic design, photography, editorial layout design

creative team

Celina Mercado

design

challenge

To design infographics for any topic with at least three statistics about the chosen concept.

solution

The Benefits of Houseplants infographic was created to encourage more people into bringing plants into their homes. They have many positive benefits, listed on the planter pots of each plant. The background was created to portray an interior wall of a house with houseplants on display. The colour palette presents neutral and earth tones to soothe the eye.The Ocean Pollution infographic was created to grab viewers' attention and highlight the negative impact it has on ocean wildlife. A continuous cool-toned and blue theme is shown to further illustrate an ocean scene.

themes

art direction, graphic design

creative team

Celina Mercado

design

challenge

To use grid systems and manipulate typography.

solution

The Bebas Neue series of typography exercises highlight the typeface's letters and characters, as well as some history and information about the font.The Fight the Cancer series of typography exercises demonstrates various orientations of the information provided.

themes

art direction, graphic design, layout design, typography

creative team

Celina Mercado

design

challenge

To design a series of posters about everyday mundane activities or tasks and make them more exciting.

solution

The tasks chosen for this poster series all are involved with the creative team's daily routine.This series involves 3D illustrations as each poster's focal point, which was the creative team's first time working with this type of design.Bright elements were important for these posters to highlight each tagline as well as the information.

themes

art direction, graphic design, 3d design

creative team

Celina Mercado

design

challenge

To test skills and knowledge of Adobe Illustrator and Photoshop, and to attempt to use tools new to the creative team.

solution

These series of posters were all created after seeing various videos of Adobe Illustrator and Photoshop tutorials on social media. Many of them included tools that have not been used by the creative team, so it was an exciting challenge and venture to create a series of posters that they would display in their homes.Photography in the "Blue Skies", "Toronto", and "Take Flight / Fly Freely" posters were taken by the creative team.

themes

art direction, graphic design, typography, photography

creative team

Celina Mercado

design